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Facebook July Leaderboard for CPG Dips and Dressings
CPG is a very broad business category, with sub-categories like soft drinks having brands with some of the larger social media fan counts anywhere. In our July ranking of the 25 most engaging brands on...
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Joseph Carrabis' Under the Influence: Reading Virtual Minds Volume I Science...
It's with great pleasure and a little pride that we announce Reading Virtual Minds Volume I: Science and History, 4th EDITION. Readers unfamiliar with my work should read my iMedia columns. This book...
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Report: Social Media Benchmarks and Content Trends for the Snack Food Industry
In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top snack food brands in the US across Facebook, Twitter, YouTube, Google+ and Instagram. We’ll...
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Earning Social Capital
No, I'm not talking about social media. I'm talking about budget wedding tips with no strings attached. Creating useful content costs money, and giving people information that won't inspire them to buy...
View Article16 Marketing Trends for 2016: Trends 5-8
As more and more messaging is thrown at consumers, it is becoming harder to stand out. Messaging is becoming similar and brands are starting to fade together. As a brand, you must look within to find...
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Report: Social Media Benchmark & Content Trends for the Energy Drink Industry
In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top energy drink brands in the US. We’ll analyze 5 category leaders: Monster Energy, Red Bull,...
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Make your Content Appealing
We're all spoiled brats. Think about it for a moment. It used to be normal to search through fifty pounds of books to figure out if it was ok to serve pinot blanc with brie. It was either that or pick...
View Article16 Marketing Trends for 2016: Trends 9-12
Every brand wants to stand out in today’s crowded marketplace. However, with increasing sensory overload, it is becoming hard to stand out. What can brands do to distinguish themselves? Following these...
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Report: Social Media Benchmark and Content Trends for the Fruit Juice Industry
In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top fruit juice brands in the US. We’ll analyze 9 category leaders: Dole, Naked Juice, Capri Sun,...
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Social Media Benchmark and Content Trends for the Yogurt Industry
In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top soft drink brands in the US. We’ll analyze 5 category leaders: Chobani, Fage, Yoplait, Oikos...
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Social Media Benchmark and Content Trends for Children’s Hospitals
In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top children’s hospitals in the US. We’ll analyze 9 category leaders: St. Jude Children’s Research...
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Social Media Benchmark & Content Trends for the DMO Industry
In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top destination marketing organizations in the US. We’ll analyze 9 category leaders: Go Hawaii, I...
View ArticleUnderstanding the new EU data regulations
The EU is changing its data protection regulations. They will be stronger and they will probably affect your business. Much hype has been written about this in the USA, most of it ill-informed...
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2015 in Review: A Social Media Benchmark & Content Summary for the Luxury...
In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top luxury fashion brands in the US for 2015. We’ll analyze 9 category leaders: CHANEL, Louis...
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2015 in Review: A Social Media Benchmark & Content Summary for the Energy...
In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top energy drink brands in the US for 2015. We’ll analyze 5 category leaders: Red Bull, Monster...
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Broadening your Appeal
In your average e-commerce scenario, an enterprising entrepreneur will pick a small niche of in-demand products that they understand, pop a website out of the ground, and hope that somebody shows up....
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2015 in Review: A Social Media Benchmark & Content Summary for the Yogurt...
In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top yogurt brands in the US for 2015. We’ll analyze 5 category leaders: Chobani, FAGE, Yoplait,...
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Why Facebook’s latest News Feed update shouldn’t matter to you
What happened? Facebook adjusted their News Feed algorithm this week, and apparently it’s a significant enough change to warrant a news update. Every time Facebook tweaks the...
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How a consumer electronics social media campaign leveraged a celebrity endorser
One of the big challenges in social media is finding ways to increase your impact, other than simply buying more impressions. This has grown even more pertinent as it’s gotten tougher and tougher for...
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2015 in Review: A Social Media Benchmark & Content Summary for the DMO Industry
In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top DMO’s in the US for 2015. We’ll analyze 9 category leaders: Go Hawaii, I Love New York, Pure...
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